A Passport to the World: Lycée Louis Pasteur

Lycée school was established in 1966 with the goal of preparing students to become responsible citizens and leaders in a global community. Fast forward 50 years, this foundational concept is not only more applicable, but essential as our global community and network of citizens expand. The ability to learn a second language, is most successful when children are provided with the foundation for learning at a young age. Furthermore, youth who are provided with bilingual teachings are prepared for diverse and adaptable forms of communication in the future, creating enriched travel experiences and opening the doors to career opportunities they may not otherwise have had.

Our work involved qualitative focus group research to review and test a set of logos, tagline options, positioning influences and brand persona characteristics for Lycée Louis Pasteur in Calgary. The aim of our engagement was to determine which brand and creative options most effectively communicates the school’s mission, vision and values. Learn more about Lycée and how it is more than a school, but also a passport to the world; https://lycee.ca/