Focus testing and co-creation to inform a healthy living brand experience for Vivo
In 2018, Vivo set out to design spaces that have purposeful flow and connection, and are modern, flexible, fluid and engage the outdoors....
Persona Mapping and Design Workshops: Foster Parent Recruitment and Retention
Insight-led strategic approaches don’t happen by chance. By asking a lot of questions using in-depth market analysis, end-user surveys,...
